What is keeping print alive?

So I’ve been digging through sources lately in my attempt to prove to everyone that print is better than digital text! I mean it has to be, right? There has to be a reason why it has lasted so long. But after reading one scientific study after another, I realized that personal opinion is the LARGEST factor in determining whether ebooks or print texts are more effective. Ok, so trying not to panic, its just that EVERYTHING I ever considered sacred is now being questioned. So then, if there isn’t that much of an impact or difference, especially in the ways that technology is beginning to imitate print, then what is keeping print alive? -Clarisse McClellan